
The Sony Honda Mobility Afeela 1 is the first electric vehicle (EV) prototype developed by Sony Honda Mobility, a joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Unveiled at CES 2023, the Afeela represents a fusion of Sony’s expertise in entertainment, AI, and sensor technology with Honda’s automotive engineering and manufacturing prowess. Here’s a detailed overview:
Key Features:
- Design :
- A sleek, futuristic sedan with a minimalist aesthetic.
- Media Bar : A digital front fascia that displays interactive lighting and messages, enhancing communication with pedestrians and other drivers.
- Aerodynamic profile with a focus on both aesthetics and efficiency.
- Technology :
- Autonomous Driving : Equipped with Level 3 conditional automation (hands-off highway driving) and advanced driver-assistance systems (ADAS). Features 45 sensors, including LiDAR, radar, and cameras.
- Infotainment : Sony-developed system with a panoramic screen, immersive audio (e.g., 360 Reality Audio), and potential integration of PlayStation gaming for autonomous mode.
- AI Assistant : Voice-controlled AI for personalized in-car experiences.
- Performance :
- Range : Approximately 300 miles (480 km) on a single charge.
- Platform : Built on Honda’s EV-dedicated e:Architecture platform, ensuring robust engineering and scalability.
- Charging : Supports fast-charging technology for rapid replenishment.
- Collaboration Synergy :
- Sony’s Role : Provides software, entertainment systems, and sensor tech.
- Honda’s Role : Handles vehicle design, manufacturing, and safety systems.
- Production & Market :
- Production begins in 2025 , with sales targeted for the U.S. market starting in 2026 .
- Positioned as a premium EV, emphasizing cutting-edge tech and user experience.
Significance:
The Afeela 1 symbolizes the convergence of automotive and tech industries, prioritizing autonomous capabilities, immersive entertainment, and sustainability. It aims to redefine in-car experiences while showcasing Sony and Honda’s vision for future mobility.

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